Dr Harsha Rathore

Assistant Professor

Department

School of Business and Management

Contact Info

Work Experience

12 years

  1. B.E (Mechanical)
  2. MBA (Marketing)
  3. PHD (Marketing)

  • Marketing

  1. Analyzing the Pattern of Organic Farming in Gujarat and Madhya Pradesh: A Review, International Journal of Environmental & Agriculture Research, Volume-10, Issue-6, pp:5-13, June 2024.ISSN: 2454-1850
  2. A historical study of emerging trends of feminine power in advertising, Mukt Shabt Journal, vol XIII, Issue I, January 2024.ISSN NO : 2347-3150.
  3. Empowering Women in Agriculture: Addressing Challenges and Opportunities for Sustainable Growth. Book Chapter on Women in Contemporary India: Issues and Challenges, Dr. M.G.R Educational and Research Institute, Chennai, ISBN: 978-93-95054-79-9, Page No. 206-218.
  4. Consumption trends of WSF and its future prospects in Gujarat, Volume- 10, Issue-10, pp:65-88, Oct 2024.ISSN: 2454-1850, DOI: https://dx.doi.org/10.5281/zenodo.14015973

UG :

  • Principles of Marketing
  • Competition and Strategy
  • Digital Marketing
  • Advertising and Sales Promotion
  • Strategic Marketing

PG :

  • Marketing Management
  • Customer Relationship Management
  • E-marketing
  • International Marketing
  • Brand Management
  • Retailing Management
  • Sales and Distribution
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